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Andy Budd::Blogography Articles

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On Food (and my 50by50 challenge)

Andy Budd::Blogography Articles By andybudd on 11/01/2019 pm31 13:45:00

I’ve always been somebody who has favoured experiences over objects. The buzz you get from buying a nice watch or a fancy pair of shoes fades pretty quickly, even if the utility remains. However the memories you form from that city break to New York or that diving holiday in the Maldives last a lifetime, or at least until you memory starts to fail. Research into the field of hedonic psychology backs this up. There’s a general belief that you get more bang for your hedonic buck when buying experiences over material positions—just one of the many things our Millennial friends have got sussed. For me, one of the best ways of capturing a strong memory is having a great meal... Read the article
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On Food (and my 50by50 challenge)

Andy Budd::Blogography Articles By andybudd on 11/01/2019 pm31 13:45:00

I’ve always been somebody who has favoured experiences over objects. The buzz you get from buying a nice watch or a fancy pair of shoes fades pretty quickly, even if the utility remains. However the memories you form from that city break to New York or that diving holiday in the Maldives last a lifetime, or at least until you memory starts to fail. Research into the field of hedonic psychology backs this up. There’s a general belief that you get more bang for your hedonic buck when buying experiences over material positions—just one of the many things our Millennial friends have got sussed. For me, one of the best ways of capturing a strong memory is having a great meal... Read the article
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On Travel

Andy Budd::Blogography Articles By andybudd on 02/01/2019 pm31 13:51:00

I grew up in a pretty standard working class family. My father was a glazier while my mother looked after me and my two brothers. We lived in a nice, 3 bedroom council house, on a friendly estate. My parents worked hard to give me access to things they didn’t have as children. That meant a home full of books, weekend trips to museums, and regular holidays. Summers were spent in the U.K. Mostly in the West Country, but occasionally we’d venture further afield; to Wales, The Lake District, and the Yorkshire Dales. I relished our family trips and felt super lucky, as few of my Friends had seen as much of the country as me. I had one friend who’d been... Read the article
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Breaking into the speaker circuit

Andy Budd::Blogography Articles By andybudd on 07/08/2018 am31 01:19:00

As somebody who both organises and speaks at events, I’ve got a good insight into the workings of the conference circuit. This is probably why I regularly get emails from people looking for advice on breaking into the speaking circuit. So rather than repeating the same advice via email, I thought I’d write a quick article I could point people to. First off, breaking into the speaker circuit can feel intimidating. If you look at the line up of most international conferences, they’re packed with veterans speakers from well known brands. It’s easy to feel that the speaker circuit is already locked down and there’s no way to break in. However it’s worth noting that every veteran speaker was in your... Read the article
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Reoccuring billing, and forgetfulness as a dark pattern

Andy Budd::Blogography Articles By andybudd on 01/05/2018 pm31 13:16:00

Five years ago my company was pitching for a newspaper project, so I decided to sign up for a bunch of newspaper subscriptions, including the Times. I was really impressed with the thought and consideration that had gone into both their Web offering and iPad app, so used it constantly for about a month. Once the pitch had finished, I stopped using the service, and my attention drifted elsewhere. Today, I received a threatening email from the Times saying that my last payment hadn’t gone through and if I didn’t do something about it, they were ominously going to “take action”. I immediately felt a knot in my stomach. Had I accidentally been paying for the subscription all this time? How... Read the article
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Norwegian A.I. Retreat

Andy Budd::Blogography Articles By andybudd on 02/10/2017 am31 01:23:00

Last week I took a group of friends and colleagues over to the Norwegian Fjords for a 3 day retreat. We’d all been working hard the past year, and were feeling pretty burnt out. So everybody jumped at the chance to breath in the clean Nordic air, marvel and the beautiful surroundings, and get a sense of inspiration and perspective. We’d booked the wonderful Juvet Hotel, a place I’ve wanted to stay ever since seeing it used as the location for Ex Machina. We needed an area of focus for the retreat, and considering the location, Artificial Intelligence seemed like the obvious choice. Once the preserve of Science Fiction, A.I. is starting to weave its way into our lives. At... Read the article
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Twitter and the end of kindness

Andy Budd::Blogography Articles By andybudd on 13/09/2017 pm30 14:36:00

When you see somebody with spinach in their teeth, the kind thing to do is to tell them privately. If you tell them to their face, in front of a group of friends and strangers, you get the same end result; the spinach gets removed. However in doing so you bring attention to the problem, and shame the participant in the process. So what could have been an act of kindness, quickly turns into an act of cruelty and public humiliation. There was a time, not so long ago, when you would contact a company directly if you had a problem with a product of service. Maybe the product got lost in the post or wasn’t as advertised, maybe the... Read the article
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The Golden Age of UX may be over, but not for the reasons stated

Andy Budd::Blogography Articles By andybudd on 05/08/2017 pm31 16:52:00

Last week an article entitled The Golden Age of UX is Over popped onto my RADAR, after causing a bit of a stir amongst the design community. If I was being generous I’d say it was a genius title, designed to spark debate amongst UX designers. If I was being slightly less generous, I’d say it was a devilishly brilliant piece of click-bait, designed to drive traffic to an agency site. Either way I had a feeling the article would annoy me, so spent the next couple of days actively igniting it. However temptation finally got the better of me and I ended up taking the bait. On the whole I agree with the sentiment of the title that the... Read the article
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Design Leadership Slack Team

Andy Budd::Blogography Articles By andybudd on 30/07/2017 am31 11:30:00

I recently started a Slack Team for Design Leaders. We currently have around 200 members; mostly Heads, Directors and VPs of Design from tech companies like Spotify, Etsy, AirBnB, and Facebook, along with more traditional organisations like Virgin, Tesco, BBC and Capitol One. We’ve been very careful building the community. As a result the signal to noise ratio is remarkably high. Recent conversations have included: Discussions around recruitment and whether design tasks are a good idea. Various design leaders sharing their career progression ladders. An ongoing debate around the perfect team structure. Whether managing Millennials required a different set of skills (the general conclusion being they don’t). The challenges of managing fast growing teams. Tactics for your first 90 days in role. The... Read the article
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The Real Value of Original Research

Andy Budd::Blogography Articles By andybudd on 17/05/2017 pm31 15:24:00

User-centred designers typically start a new project with a research phase. This allows them to understand the product or service through the eyes of their customers, explore the limits of the problem space, and come up with recommendations that feel at least partially informed. All useful things from a design perspective. Sometimes organisations baulk at the idea of doing research, causing the design team to launch into their typical spiel about the value of their approach. In my experience, these objections are rarely about the value of research itself, but more around whether original research is necessary on this occasion. All organisations of a certain size carry out research as a matter of course. They probably have a marketing department segmenting... Read the article

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